Guide · 1 min read
What Happens During Your First 90 Days
What the first 90 days of AI visibility work look like, and when results typically start to show.
Every engagement follows the same arc, whichever door you come in through. Here is what the first 90 days of AI visibility work look like.
Weeks 1 to 2, foundation. Profiles and accounts get connected, the Google Business Profile is optimized, and the citation campaign begins submitting the business to key directories.
Weeks 3 to 8, building. Content is created around service areas and specialties. Directory listings continue rolling out. Website work happens in this window when a build is part of the plan.
Weeks 9 to 12, momentum. The earlier work starts compounding: directories verify, content gets indexed, and the presence starts consolidating in AI search results.
AI visibility builds like a reputation, gradually and then noticeably. In our experience, AI platforms typically begin reflecting changes within 60 to 90 days, with early signals often appearing inside the first month and momentum building from there.
Not sure which door is yours? The Audit shows exactly where you stand first, and it credits in full toward any program or build within 90 days.
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